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Companies with ambition to lead in the decade ahead will need to fundamentally reimagine how they do business. Those that thrive will be ones that master an unprecedented double act: 1. Reconciling the imperative towards economic growth and new value creation AND 2. An imperative to create that growth sustainably.
To get there, companies will need to boldly retool their operating model across Strategy, Sustainability and Innovation functions and create a new kind of function: A Sustainable Growth Function. We lay out a blueprint for how pioneering companies like Enel, Unilever and Kering have eliminated siloes, misalignment and competing priorities in order to embed the tools, resources and talent to deliver economic growth, new value creation AND sustainability simultaneously.