Successfully collaborating with start-ups allows
large companies to rapidly access new business models, channels, and
efficiencies as well as build effective routes to acquisition.
We deliver high impact, strategic partnerships
between corporates and startups for clients including BP, Fannie Mae,
Unilever, ITV and Facebook.

These range from start-up partnerships and technology
procurement through to joint ventures and early-stage investing.

Our Approach #

  • 1. SET UP FOR SUCCESS

    Do we have the processes, methodologies and team in
    place to effectively work with start-ups?

    Understand your current capabilities and strategy to
    design and set-up the process to allow you to deliver.

  • 2. DEFINE OPPORTUNITY AREAS

    Do we understand the problem we are trying to solve or
    the opportunity areas we are looking to go after?

    Outline focus areas by interrogating your business
    opportunity and segmenting the areas of notable start-up
    activity around your strategic priorities.

  • 3. SOURCE & SELECT

    Are we working with the best start-up globally?

    Activate ‘The Intelligence’, our proprietary start-up
    database, to uncover, due diligence and recommend the best
    opportunities and start-ups globally.

  • 4. DEFINE & RUN

    Do we have a clear plan in place to validate the impact
    of this partnership or investment at scale for both parties?

    Further validate and scope opportunities through
    discussion with selected partners. Structure and execute on
    commercial KPIs and route to scale.

  • 5. EVALUATE & SCALE

    Do we have the plan, resource and buy-in to realise full
    commercial impact of the partnership at scale?

    Analyse results, learnings and validate business
    model with real data. Create business plan and roadmap for
    further development.

Our Principles #

Deep Strategic
Understanding

Our team work with you to deeply understand your
strategic priorities and constraints, leveraging the best of your internal
knowledge & network.

Unrivalled Deal Flow &
Diligence

Our methodology combines accumulated insight and deal
flow from the world’s leading entrepreneur network with public data sources
and an advanced tracking tool to provide you with unrivalled deal flow and
insight.

Tried-and-Tested Methodologies

Our tried-and-tested methodologies across start-ups
partnerships, joint ventures and corporate venturing maximise your impact
and help you avoid common pitfalls.

Practiced Entrepreneurial Support

Our team will support you through the process end-to-end,
guiding your teams and embedding robust and repeatable capabilities.

“Founders Intelligence ran a thorough process that gave us clarity
on what new value propositions to focus on and found us partners to
drive tangible results, delivering a fantastic ROI”



GLOBAL HEAD MARKETING & OPERATIONS
SHELL

We support clients on a long-term programme basis, or for
individual project sprints.